Brand Launch / Print / Identity System / Brand Guidelines


Man Group > Man Financial > MF Global

MF Global was created when; first Man Group split off their brokerage business unit in 2007, secondly, launched it's IPO as the rebranded entity MF Global.

Working as part of the Congdon + Company team, I helped design Mf Global's new identity system, and worked on a 194 page brand guideline that covered everything from it's core elements to Mf Globals business affiliate's stationery.

IPO Launch: MF Global Launch Pad

The launch Pad was given to each employee the day MF Global went live. The clear plastic tubed package included a "3,2,1..." message, a new employee manual along with a MF Global branded mouse pad.

MF Global Guidelines

After launch the MF Global Brand Guidelines was produced and delivered in the form of 10 pdf files that when combined totaled 194 pages.