Lead Sports Designer for the Peacock Sports marketing department.
Highlights: Leading the creative for on-platform graphics and marketing efforts for the first two Olympic Games for the Peacock streaming service. Working on marketing efforts for Super Bowl LVI. Lead digital creative for the launch of MLB Sunday Leadoff with the White Sox vs. Red Sox game which brought MLB back to NBC for the first time since 1989.
Responsibilities: Developing creative for various sporting event campaigns, as well as adapting NBC Sports creative to fill Peacocks marketing needs. Creating digital graphics for Performance, Growth, On-Device, CRM and social marketing deliverables. Working with animators to design on-screen marketing promotionals such as greensheets, full-screen and lower 3rd graphics.
Properties: Sunday Night Football, the 2020 Tokyo Summer Olympic Games, the 2022 Beijing Olympic Games, WWE, MLB, Premier League, INYCAR, Tennis, Cycling, Rugby and more.
Designed logos, key art, animated HTML5 and static digital banners, social media templates, large format print murals, posters, durations, on-air green sheets, end pages, promotional spots, and photo retouching.
Properties: Sunday Night Football, Premier League Mornings, NASCAR, NBC Sports Gold, NBC Sports Predictor App, internal NBC Sports Group special projects, and the 2020 Tokyo Summer Olympic Games.
Designed large-format wall graphics, truck wraps, matrix frames, brochures, print advertisements and instruction manuals. Responsibilities included art direction, multi-tasking projects, design, layout, working within brand style guides, and mechanical Production.
Clients: PepsiCo, PepsiCo Beverage and Food Brands, Harman/Kardon, Pitney Bowes, Vahan, Aramark, Diagio Brands, Classic Marketing and Silarx
Designed logos, identity systems, packaging, PoP displays, retail store branding, brochures, catalogs, tradeshows, advertising & social media campaigns, company blogs, eCommerce websites, parallax scrolling micro-sites and web banners. Responsibilities included creative direction, project coordination, design, layout, multi-tasking projects and mechanical production.
Clients: Maclaren, Laserperformance, Ronson and Albert Thurston.
Designed corporate branding and identity for a wide range of industries that include; pharmaceuticals, investment management, futures / options trading, digital communication providers, as well as local non-for-profit organizations. Worked on advertising, packaging, product naming, print, logo, identity system development, as well as identity standards manuals.
Clients: MF Global, Pacnet, Flag, Alli, Johnson & Johnson, Dover Capital, GenSpring and Jewish Life HomeCare.
Designed a wide range of signage, booklets and toy-food product packaging for the Stepping Stones interactive traveling exhibit Healthyville. Aided visual development of interactive exhibit video games made by WGBH in Boston. Developed visuals to promote Healthy Children, Healthy Communities, a children’s health initiative for the state of Connecticut.
Designed packaging for Party City and other stores nationwide.
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